JioStar recently released its new ad rate card for the 2026 Indian Premier League. The most significant change is a 25 percent price hike for ads on Connected TV. Advertisers must now pay more to reach viewers who stream matches on big screens.
The base price for a 10-second ad on Connected TV has jumped from 480 rupees to 600 rupees. This shift indicates that the platform places greater value on home audiences. While streaming on smart TVs is getting more expensive, rates for mobile phones remain mostly stable. This helps the platform retain its large mobile audience while increasing revenue from premium users.
JioStar also introduced new ways for brands to buy ad space. Advertisers can choose to buy ads “in a block” or pick specific matches through a “match selection” option. Choosing specific matches comes with a much higher price tag. In fact, this option costs about 50 percent more than the standard rate.
The company also changed how it sells live spot ads. Most of these spots now go through premium slots like CTL and PPL. A single 10-second spot in a top-tier slot can cost over 21 lakh rupees. Large match commitments are also required for brands that want the best positions.
These changes reflect a push for higher revenue from digital viewers. By adding more targeting options and stricter ad-placement rules, JioStar aims to maximize its revenue from the popular cricket tournament. Brands will have to spend more this year to capture the attention of fans watching at home.
