JioStar just rolled out its ad rates for the 2026 IPL season, and honestly, not much has changed. They’re maintaining the same base price for TV ads: Rs 50 lakh for a 10-second spot during live matches. It’s the same as last year, which should make life much easier for big brands planning their budgets in advance.
By keeping prices steady, JioStar hopes to attract a wide range of advertisers and fill its slots quickly. The big-name brands usually lock things in months before the tournament starts, so a consistent rate helps them make quick decisions and commit to major purchases.
Now that the Reliance and Disney Star merger is complete, JioStar effectively controls the Indian sports media. They own both digital and TV rights to the IPL, allowing them to offer a range of packages to advertisers. Brands have a choice: reach people on traditional TV or target the massive audience watching on their phones.
Cricket remains king in India, and the IPL attracts hundreds of millions of viewers every season. For the advertising world, nothing beats it. Companies jump in to launch new products or simply to ensure everyone remembers their name.
Looking ahead to 2026, expect advertisers to fight hard for airtime. Even with steep prices, demand isn’t slowing down. JioStar’s counting on that excitement and the ever-growing army of cricket fans to rake in serious revenue this season.
