boAt is back in RCB’s corner. The homegrown audio brand has renewed its deal with Royal Challengers Bengaluru ahead of IPL 2026, continuing a partnership that now stretches across eight seasons.
The announcement dropped first on boAt’s Instagram, with a joint post from the franchise expected to follow soon.
A Partnership Built on More Than Just Cricket
boAt returns as RCB’s audio partner at a particularly exciting moment RCB head into IPL 2026 as defending champions, which gives this renewal extra weight. For boAt, backing a team that finally lifted the trophy adds a neat storyline to what has already been a long-standing association.
The brand’s spokesperson put it directly: the eight-year run reflects a belief in RCB’s “championship potential,” and now that they’ve delivered, boAt is doubling down on that bet.
What the Partnership Includes
This isn’t just a logo-on-jersey deal. Both sides are planning a proper fan engagement push across multiple touchpoints.
| Activity | Platform |
|---|---|
| Player-led social media content | Digital |
| In-stadium brand activations | On-ground |
| Ticket & merchandise contests | Digital + On-ground |
| Meet-and-greet opportunities | On-ground |
| Co-branded campaigns | Digital |
Fans can expect to see boAt branding woven into match-day experiences at Chinnaswamy Stadium, along with content featuring RCB players across social channels throughout the season.
Why This Deal Makes Sense For Both Brands
RCB has one of cricket’s most passionate fanbases, and boAt has built its identity around that same energy loud, young, and fiercely loyal. Pairing an audio brand with a franchise known for its electric atmosphere is a natural fit.
For boAt, this is also about staying visible during India’s biggest sporting event of the year. IPL draws hundreds of millions of eyeballs, and eight straight years of association has helped cement boAt as part of the RCB experience.
What’s Next In This Partnership
IPL 2026 gets underway shortly, and with RCB coming in as title holders, expect boAt to lean hard into the “defending champions” narrative across its campaigns. Co-branded content and in-stadium activations will roll out as the season progresses so RCB fans will be seeing and hearing a lot from this partnership very soon.
