Signify’s electrical brand EcoLink has signed as an official partner of Sunrisers Hyderabad for IPL 2026. The partnership will give EcoLink brand visibility through on-ground presence, headgear branding, and integrated campaign activations across the tournament.
The deal aims to connect the brand with millions of cricket fans across India. Sunrisers Hyderabad enter the season with Ishan Kishan as interim captain and Daniel Vettori as head coach.
Partnership Details
Signify has partnered its electrical brand EcoLink with Sunrisers Hyderabad as an official partner ahead of IPL 2026.
The association will include on-ground visibility, headgear branding, and integrated campaign activations designed to enhance engagement throughout the season.
The partnership is focused on reaching cricket fans across India and expanding EcoLink’s presence in Indian households.
What the Two Sides Said
Sumit Joshi, CEO and MD of Signify Greater India, said the T20 season provides a powerful platform to connect with consumers at scale. He added that the partnership with Sunrisers Hyderabad will help strengthen EcoLink’s connect across households in India.
Nikhil Gupta, Head of Strategy and Marketing at Signify Greater India, said EcoLink has seen strong consumer traction. He added that the brand aligns with Sunrisers Hyderabad’s spirit of backing potential, driving consistency, and building trust.
K Shanmugam, CEO of Sunrisers Hyderabad, said the team is driven by a culture of innovation and deep engagement with its passionate fan base. He expressed confidence that the partnership will enhance the fan experience through the season.
About EcoLink
EcoLink is an emerging electrical brand under Signify, focused on delivering reliable solutions for Indian households. The brand is looking to grow its reach by tapping into the massive scale and cultural influence of the IPL.
